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Behind the Scenes at Glass

Client: NBC Universal for Glass

Role: Executive Producer
Photographer: Rob Woodcox
Studio: Smashbox Studios in Los Angeles

Multi-day photo campaign of 65 media and social influencers to promote Universal’s Glass.M. Night Shyamalan brings together the narratives of two of his standout originals—2000’s Unbreakable, from Touchstone, and 2016’s Split, from Universal—in one explosive, all-new comic-book thriller: Glass.

Talent:
Vadhir Derbez / Total Reach: 3.9MM
LGND / Total Reach: 3.5MM
Eric Ochoa / Total Reach: 3.5MM
Josh Leyva / Total Reach: 2MM
Vale Genta / Total Reach: 1.6MM
Daniel Fernandez / Total Reach: 1.1MM
Luis Sandoval / Total Reach: 60K
Fernanda Romero / Total Reach: 716K
RaqC / Total Reach: 596K
Isra / Total Reach: 586K
Vivian Fabiola / Total Reach: 419K
Elva Saray / Total Reach: 60K
Wes Armstrong / Total Reach: 711K
Brandi Marie / Total Reach: 688K
Kiera Please / Total Reach: 630K
Karen Civil / Total Reach: 577K
Miss Diddy / Total Reach: 150K
Lenny Izquierdo/ Total Reach: 33K
Irma Penunuri / Total Reach: 22K
Evelyn Madera / Total Reach: 178K

In January 2019 I got the chance to work with Universal Pictures on their Glass movie campaign, photographing 60+ influencers and celebrities to promote the launch of the film. The original booking entailed one full shoot day, however they were so thrilled with the set design and the energy of our team, that they booked a second day to capture additional talent.

The production team and I built out a full, interactive set at Smashbox Studios in Los Angeles and created quite the spectacle for participants. The concept was to portray Hero v.s. Villain in each person, playing off the theme of the movie that there is a hero and villain inside each one of us. Using Green v.s. Purple light, reminiscent of the movie’s branding.

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Glass - Offical Trailer

Client: NBC Universal for Glass

Role: Executive Producer
Photographer: Rob Woodcox
Studio: Smashbox Studios in Los Angeles

Multi-day photo campaign of 65 media and social influencers to promote Universal’s Glass.M. Night Shyamalan brings together the narratives of two of his standout originals—2000’s Unbreakable, from Touchstone, and 2016’s Split, from Universal—in one explosive, all-new comic-book thriller: Glass.

Talent:
Vadhir Derbez / Total Reach: 3.9MM
LGND / Total Reach: 3.5MM
Eric Ochoa / Total Reach: 3.5MM
Josh Leyva / Total Reach: 2MM
Vale Genta / Total Reach: 1.6MM
Daniel Fernandez / Total Reach: 1.1MM
Luis Sandoval / Total Reach: 60K
Fernanda Romero / Total Reach: 716K
RaqC / Total Reach: 596K
Isra / Total Reach: 586K
Vivian Fabiola / Total Reach: 419K
Elva Saray / Total Reach: 60K
Wes Armstrong / Total Reach: 711K
Brandi Marie / Total Reach: 688K
Kiera Please / Total Reach: 630K
Karen Civil / Total Reach: 577K
Miss Diddy / Total Reach: 150K
Lenny Izquierdo/ Total Reach: 33K
Irma Penunuri / Total Reach: 22K
Evelyn Madera / Total Reach: 178K

In January 2019 I got the chance to work with Universal Pictures on their Glass movie campaign, photographing 60+ influencers and celebrities to promote the launch of the film. The original booking entailed one full shoot day, however they were so thrilled with the set design and the energy of our team, that they booked a second day to capture additional talent.

The production team and I built out a full, interactive set at Smashbox Studios in Los Angeles and created quite the spectacle for participants. The concept was to portray Hero v.s. Villain in each person, playing off the theme of the movie that there is a hero and villain inside each one of us. Using Green v.s. Purple light, reminiscent of the movie’s branding.

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Glass + Vadhir 1.jpg